Event Details

Thursday, February 20th

12-1 pm MT

WEBINAR


Streamlining Success: Why do some brands have all the fun? A playbook to gain relevance with consumers.


This presentation is about how brands that offer elevated nutrition/ functional benefits can tap into fundamental human emotion (including humor) to better connect with consumers. Many of these brands currently lean into the functional attributes they offer and may be missing an opportunity for deeper affiliation with consumers by tapping into fundamental human emotions including release, humor, rebellion, belonging, joy, etc. Cindy Judge, President & CEO of SRG, and Andy Nathan, Founder & CEO of Fortnight Collective, will share examples of brands that do this well and those who don't. We'll then open it up into a panel discussion including Eric Friedman, Manager Director & Partner at SRG and Sam Emrich, Senior Director, Strategy & Insights at Fortnight Collective, all of whom will discuss this topic and how YOU can start to build FUN into your branding.


Don't miss this opportunity to learn alongside other CPG founders, marketers and agencies so you can evaluate your own branding and make improvements to better connect with consumers in 2025. Register now!


This event is open to all, so please share the event with your colleagues and network.


Speakers

  • Erin Costa (Chief Big Red at Big Red Marketing)

    Erin Costa

    Chief Big Red at Big Red Marketing

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  • Sam Emrich (Senior Director, Strategy & Insights of Fortnight Collective)

    Sam Emrich

    Senior Director, Strategy & Insights of Fortnight Collective

    https://www.linkedin.com/in/sam-emrich-04246025/

    I’m a brand strategist who thrives at the intersection of cultural truth, creative vision, and analytical rigor. I believe brands succeed when they challenge convention and create meaningful connections that resonate with today’s audiences.

    My work spans industries including CPG, technology, financial services, wellness, entertainment, non-profit, and automotive, with clients such as Peppa Pig, HOKA, Mastercard, Gaia Herbs, Gillette, Amazon, and Ford Motor Company, to name a few.

    I cut my teeth at NYC-based agencies like Ketchum, Civic Entertainment Group, and FutureBrand, building expertise in research and analytics, PR, advertising, entertainment marketing, branding, and innovation strategy.

    Now, at Fortnight Collective, a Boulder-based brand accelerator, I lead strategy for brands ready to move fast and think boldly. I focus on crafting strategies that connect culturally while performing commercially.

    Outside of work, I’m a xenophile, cartoonist, vintage hunter, and yogi—pursuits that fuel my creativity and broaden my perspective. Whether leading a rebranding workshop or presenting on disruptive strategy, my goal is to inspire fresh thinking and drive meaningful growth for every brand I partner with.

    My work is about distilling complexity into clarity that fuels business growth and human connection. I’m always eager to connect, share ideas, and learn from others—don’t hesitate to reach out!

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  • Eric Friedman (Managing Director, Partner of SRG)

    Eric Friedman

    Managing Director, Partner of SRG

    https://www.linkedin.com/in/ejfriedman/

    Passionate and accomplished brand and team leader with over 20 years of leading marketing and advertising for high-growth companies. Known for developing campaigns that deliver high-impact results across brand awareness, revenue growth, and lead generation. And I make hot sauce.

    Team Building & Leadership
    Brand Building & Activation
    Consumer Research & Insights
    Digital Marketing
    Social Media & Community Building
    New Business Development
    Online & Offline Direct Marketing
    Focus Group and Workshop Moderation
    Sales and Campaign Analytics
    Performance Marketing
    Emerging Markets & Media
    Competitive Intelligence & Market Analysis
    Experiential & Event Marketing
    DTC and Ecommerce
    Culinary Development

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  • Cindy Judge (President & CEO of SRG)

    Cindy Judge

    President & CEO of SRG

    https://www.linkedin.com/in/cindy-judge-72285b62/

    Highly respected professional with excellent track record building global brands, developing growth strategies and creating innovation for Fortune 500 companies in consumer packaged goods, food and beverage, food service, household care, health and beauty, healthcare, vehicles, B2B.

    Expertise includes consumer insights, growth and portfolio strategy, disruptive innovation, experience design, brand vision, brand architecture, and design

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  • Andy Nathan (Founder/CEO of Fortnight Collective)

    Andy Nathan

    Founder/CEO of Fortnight Collective

    https://www.linkedin.com/in/andy-nathan-7700553/

    Andy Nathan is the driving force behind Fortnight Collective. His experience as CMO of Victors & Spoils, Managing Director of TBWA\Chiat\Day NY, and VP/ Account Director at CP+B, plus roles at BBH New York, Ogilvy New York, and London inspired him to create his Brand Accelerator Agency. His work on brands such as Bolthouse Farms, Nestle,, Mondelez, Yasso, Health-Ade, Noodles & Co, Kevin's Natural Foods, among others, has led to a variety of award-winning campaigns including Cannes Lions, Effies, One Show, and ANDY Awards.

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Tickets

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