Event Details
Thursday, February 20th
12-1 pm MT
WEBINAR
Streamlining Success: Why do some brands have all the fun? A playbook to gain relevance with consumers.
This presentation is about how brands that offer elevated nutrition/ functional benefits can tap into fundamental human emotion (including humor) to better connect with consumers. Many of these brands currently lean into the functional attributes they offer and may be missing an opportunity for deeper affiliation with consumers by tapping into fundamental human emotions including release, humor, rebellion, belonging, joy, etc. Cindy Judge, President & CEO of SRG, and Andy Nathan, Founder & CEO of Fortnight Collective, will share examples of brands that do this well and those who don't. We'll then open it up into a panel discussion including Eric Friedman, Manager Director & Partner at SRG and Sam Emrich, Senior Director, Strategy & Insights at Fortnight Collective, all of whom will discuss this topic and how YOU can start to build FUN into your branding.
Don't miss this opportunity to learn alongside other CPG founders, marketers and agencies so you can evaluate your own branding and make improvements to better connect with consumers in 2025. Register now!
This event is open to all, so please share the event with your colleagues and network.