Event Details

Wednesday, June 12th

12-1pm MT


What is your brand doing to capture insights that will help transform your business? And more importantly, how are you tapping into the growth trends around ethnic groups, foods and flavors? Join us June 12th for a fast-paced webinar where Shawn Edwards of Mindsight will share newly conducted primary research to discuss opportunities to grow your brand while leveraging untapped audiences and their interest in ethnic foods and flavors.

Brand guru Bryant Ison of SRG helps moderates this lunch & learn while walking you through case studies and asking Shawn all the tough questions. Register now to hear what's happening in the ethnic foods market, and most importantly, what YOU can to do tap into these trends.

Key Theme(s):

  1. Opportunities to engage New Targets
  2. Leverage trends to develop new offerings for your brand
  3. Where and how to reach those audiences
  4. Case studies offering examples of brands that are doing this well


  • Shawn Edwards (founder & ceo of mindsight)
  • Bryant Ison (Managing DIrector of SRG)

    Bryant Ison

    Managing DIrector of SRG

    Bryant is a Managing Director heading up the Health and Wellness practice for the Sterling-Rice Group (SRG) - a Boulder, CO based advertising and marketing consulting agency. Prior he was Chief Marketing Officer for Columbia Care, one of the largest multi-state operators of cannabis and CBD. He has over 18 years of brand marketing experience working on some of the world’s most iconic brands such as Pepsi, Band-Aid and Clorox Bleach. Bryant began his career as a volunteer in the U.S. Peace Corps serving in Mali, West Africa.

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