Event Details

Beyond the Booth: A Blueprint for Creating Unforgettable Trade Show Experiences

February 7, 8-9:30 am

New Hope Network, 1710 29th St, Suite 2044, Boulder, CO 80301

It's 2024 and you're gearing up for an exciting year of trade shows, both big and small! As events like Natural Products Expo West fast approach, hear from the experts about what works and maybe doesn't work so well when you're designing your booth, connecting with buyers, and executing your overall trade show strategy. From scrappy recommendations if you don't have a ton of cash, to blowing it out of the water with your sell sheets and boothsmanship, we'll cover it all with lots of time for Q&A.

Speakers will include brand agencies, exhibitor advocates, and New Hope staff to cover any angle of questions you may have. Coffee and light breakfast items to be provided.


  • Robert Decker (Client Services Manager at Informa Markets)

    Robert Decker

    Client Services Manager at Informa Markets

    Client Services Manager for Natural Products Expo West!

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  • Rachel Irons (Co-Founder of Nude Foods Market)

    Rachel Irons

    Co-Founder of Nude Foods Market


    One of a kind. She can literally do anything and she does it all with a smile on her face. She’s the glue that holds Nude Foods together, combining a flair for finding incredible food and zero-waste packaging, to asking the difficult questions about zero-waste and building strong relationships with suppliers and customers alike. She’s on a mission to revolutionize our broken food system by producing and distributing food in a way that is healthy for ourselves, our community and our planet.

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  • Carlotta Mast (SVP & Market Leader at New Hope Network/Informa)

    Carlotta Mast

    SVP & Market Leader at New Hope Network/Informa

  • Andy Nathan (Founder / CEO of Fortnight Collective LLC)

    Andy Nathan

    Founder / CEO of Fortnight Collective LLC

    Andy Nathan is the driving force behind Fortnight Collective. His experience as CMO of Victors & Spoils, Managing Director of TBWA\Chiat\Day NY, and VP/ Account Director at CP+B, plus roles at BBH New York, Ogilvy New York, and London inspired him to create his Brand Accelerator Agency. His work on brands such as Bolthouse Farms, Nestle,, Mondelez, Yasso, Health-Ade, Noodles & Co, Kevin's Natural Foods, among others, has led to a variety of award-winning campaigns including Cannes Lions, Effies, One Show, and ANDY Awards.

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  • Simonique Zic (Sales Operations Manager at Rudi's Rocky Mountain Bakery)

    Simonique Zic

    Sales Operations Manager at Rudi's Rocky Mountain Bakery


    Simi is the Sales Operations Manager at Rudi’s Rocky Mountain Bakery in Boulder. She is a 10 year veteran of the CPG industry having held previous positions in sales, trade and field marketing. She looks forward to attending Expo each year to connect with industry friends, showcase new products and discover what’s new and trending. She lives in Denver with her husband and two fur babies and enjoys exploring Denver’s food scene, hiking, crocheting and roaming the aisles of the grocery store in search of the newest snack foods.

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Naturally Boulder Member Ticket
Member Price $5
Non-Member Ticket
Standard Price $10
Same Day Registration
Standard Price $15


New Hope Network

1710 29th St, Suite 2044
Boulder, Colorado

If you have any questions please contact Naturally Boulder

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