Event Details

At 10:00 a.m. MST on Thursday, January 26, 2023, our panel of experts will take a deep dive into what they see as emerging and continuing trends in the natural and organic industry. Join NielsenIQ's VP of Total Wellness, Sherry Frey, SRG's Managing Director of Culinary and Partner, Dan Carpenter, plus New Hope Network's VP of Content, Jessica Rubino, for a deep look into the consumer health and wellness revolution and the top trends to watch in 2023 and beyond across food and beverage, beauty and personal care, and pet categories.


  • Daniel Carpenter (Managing Director, Culinary + Partner of Sterling-Rice Group)

    Daniel Carpenter

    Managing Director, Culinary + Partner of Sterling-Rice Group

    Daniel is a trained attorney and chef, who has acted as Principal of a culinary consultancy, Vice President – Culinary at Nextbite, a national virtual kitchen company, and Managing Director – Culinary at Sterling-Rice Group (SRG) in Boulder, CO. SRG is a creative collective-- a nationally recognized brand consultancy and creative agency. The agency infuses creativity in all its work and has deep expertise in consumer insights, brand strategy, positioning, new product innovation, culinary, advertising and design. Prior to joining SRG full-time, Daniel served as a longstanding member of SRG’s renowned Culinary Council, a group of elite chefs, food scientists, authors and restaurateurs who consult with the agency on food trends that inform its work for clients.

    Daniel started his career in fine dining in Denver, CO and Stamford, CT, acting as Executive Chef in a range of restaurants featuring myriad culinary styles, including Mediterranean (Provençal and Italian), Pacific Rim, Continental, Steak House, and California Cuisine. As he transitioned into consulting, he developed capabilities in restaurant operations, F&B menu design, commercial real estate, and Front of House leadership. His tenure as a consultant at SRG was marked by projects with national-scale consumer packaged goods, restaurant chain, and commodity board clients.

    “I’ve dreamed of joining SRG and being a key part of the agency since I first started working with them over 13 years ago,” said Daniel Carpenter. “Having most recently been at the center of expanding the off-premise sector by building virtual kitchens as well as helping over many years to bring transformation to the culinary marketplace, I look forward to growing the work SRG does in this and so many other emerging spaces in the industry."

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  • Sherry Frey (VP, Total Wellness at NielsenIQ)

    Sherry Frey

    VP, Total Wellness at NielsenIQ


    Sherry Frey brings more than two decades of industry experience to her role as Vice President, Total Wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events, and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues. Sherry's view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.

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  • Jessica Rubino (VP Content at New Hope Network)

    Jessica Rubino

    VP Content at New Hope Network


    Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media and events. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.

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