Daniel is a trained attorney and chef, who has acted as Principal of a culinary consultancy, Vice President – Culinary at Nextbite, a national virtual kitchen company, and Managing Director – Culinary at Sterling-Rice Group (SRG) in Boulder, CO. SRG is a creative collective-- a nationally recognized brand consultancy and creative agency. The agency infuses creativity in all its work and has deep expertise in consumer insights, brand strategy, positioning, new product innovation, culinary, advertising and design. Prior to joining SRG full-time, Daniel served as a longstanding member of SRG’s renowned Culinary Council, a group of elite chefs, food scientists, authors and restaurateurs who consult with the agency on food trends that inform its work for clients.
Daniel started his career in fine dining in Denver, CO and Stamford, CT, acting as Executive Chef in a range of restaurants featuring myriad culinary styles, including Mediterranean (Provençal and Italian), Pacific Rim, Continental, Steak House, and California Cuisine. As he transitioned into consulting, he developed capabilities in restaurant operations, F&B menu design, commercial real estate, and Front of House leadership. His tenure as a consultant at SRG was marked by projects with national-scale consumer packaged goods, restaurant chain, and commodity board clients.
“I’ve dreamed of joining SRG and being a key part of the agency since I first started working with them over 13 years ago,” said Daniel Carpenter. “Having most recently been at the center of expanding the off-premise sector by building virtual kitchens as well as helping over many years to bring transformation to the culinary marketplace, I look forward to growing the work SRG does in this and so many other emerging spaces in the industry."