How to Collect and Protect Your Data and Leverage Your Consumer Relationships
These days, brands are finding data harder to collect, troublesome to secure, and more challenging to leverage. And with nationwide data privacy legislation tightening, the retirement of third-party cookies, iOS permission changes, and consumers' increasing efforts to control their data, it's only getting more difficult.
Learn about the new strategies and tools that ensure data compliance and build trusted consumer relationships that deliver user-generated content, word-of-mouth advocacy, ratings and reviews, sales growth and more.
In this session, we'll answer all of your data privacy, compliance, and consumer engagement questions to help you build a new data strategy and secure lasting brand love.
What you need to know about pending data privacy regulation and how you can prepare
How to graduate from social media channels to build direct relationships and secure access to your consumers' data
Learn how Sir Kensington's, Clio Snacks, and Hero Cosmetics engage and mobilize their consumers to increase word-of-mouth advocacy, ratings & reviews, and sales
Founder and CEO of Vesta
Sue Frech is the Founder and CEO of Vesta, an all-in-one online community building platform that helps brands secure consumer relationships, mobilize advocates, and capture zero party data to accelerate the speed to ROI of their marketing efforts. The platform has helped millions of consumers connect with hundreds of brands, including Unilever, Church & Dwight, Grubhub, BIC and more. A Boulder local, Sue has spent her career redefining digital marketing in brand and retail marketing, MarTech, and advertising, at brands such as Kraft and Glaxo-SmithKline. Sue and Vesta have been recognized with numerous awards, including the “Best MarTech No-Code Solution Award” from the 2022 MarTech Breakthrough Awards.
Tim Hayden is the founder and CEO of Brain+Trust, a strategic consultancy that empowers brands to grow revenue by leveraging first-party data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to identify influencers and for reputation management. Tim is also the former head of the Mobile program at Edelman Digital in North America. He has catalyzed transformational change within some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, and hasn't owned a personal car since 2003.