Thursday, January 23rd

12-1 pm MT

WEBINAR

Join your Naturally Colorado community for a dynamic webinar on the essentials of using Influencer and Affiliate Marketing to achieve key business goals in 2025. The session on January 23rd from 12-1pm MT will cover how both early stage and emerging brands can use Influencer Marketing to drive critical business results, including how best to execute against revenue goals, build awareness and engagement with your audience(s), as well as use influencers for content creation. The panel will include both agency and brand-side perspectives, as well as a real-life influencer! Elexis Schroder of SchroderHaus Marketing Communications will present opening thoughts on how and why to use influencers, and then we'll open up the panel discussion to include Justin's Head of Marketing Penny Andino, Influencer Engagement Expert and Manager, Elle Queen, founder of Queen Consulting, and Alex Caspero, registered dietician, cookbook author and influencer (@delishknowledge) – all of whom will speak from the different sides of this ever-evolving industry.

In just one hour, we will cover:

• An introduction to Influencer & Affiliate Marketing
• How and when to make this as part of your marketing plan
• Pros/Cons of agency involvement vs doing it in-house yourself
• How best to create win-win influencer partnerships
• Budgeting and analytics

Don't miss this opportunity to learn alongside other CPG founders, marketers and content creators so you can build impactful strategies into your 2025 business plans. Register now!

This event is open to all, so please feel free to share the event with your colleagues and network.